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Olympic Park Legacy Company
Creating a new destination for East London

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The OPLC was established to create a lasting legacy from the London 2012 Games by developing the Queen Elizabeth Olympic Park into a new, prosperous, vibrant and sustainable community for London.

The launch of the masterplan was marked with a special publication in which the company wanted to provide the general public with a plausible idea of what the Park will become. We worked together with photographer Carmen Valino to produce a series of images showing the aspirations for the new Park, which include features such as terraced housing, outdoor sports and leisure facilities, and sustainable communities, among others. The large format has great impact and shows the masterplan in all its detail.

Client: Olympic Park Legacy Company
Photography: Carmen Valino
Designed at Atelier Works