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Branding & Logos
O círculo (The circle)
Branding a collective theatre group

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The theatre director Flávio Stein, based in Curitiba, Brazil, decided to bring together a group of talented artists to create a collective theatre group.

Collective for two reasons: firstly because the work of the group is based on a dialogue in which all the members have equal weight, like in a circle. Secondly, because besides involving actors, it includes other artists – such as a photographer and a writer – so all the complementary work for each play is developed by people who are part of the team.

The concept of the logo joined the democratic idea of the 'round-table discussion' with that of the arena theatre, in which the audience surrounds the stage.

Client: O círculo – Theatre Group
Art Direction and Design