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Branding & Logos
The Transformation Trust
Helping schools transform young lives

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The Transformation Trust is an independent education charity that funds extracurricular activities in state schools across the country. In order to celebrate its first anniversary, it launched a Young Designer Competition in which students were challenged to create a logo for the Trust.

We were invited to help shortlist the entries and refine the final logo design. The selected concept was put forward by students Anisha Kamal, Rachel Holden and Rebecca Myers and depicted the idea of 'transformation' through the use of a butterfly.

The final logo is a butterfly in which the 'T' is the body, and the wings are frames through which you can see all kinds of fabulous backgrounds and textures. Just like a butterfly, the new logo is a wonderful metaphor for change and transformation; it is constantly evolving and it can be anything anyone wants it to be.

Client: The Transformation Trust
Designed at Atelier Works