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Branding & Logos
City of Westminster College
A new brand for a brand new campus

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The City of Westminster College has just opened its brand new state-of-the art Paddington Green Campus, in central London. This move has demanded a huge structural transition for the college, which also had to be reflected in a new brand.

The chosen logo is an abstract symbol that encompasses many of the college's aspirations: the non-conformation with old-fashioned standards, the sense of movement and change through the colour gradient, and a bold statement of confidence.

While the colours of the logo are derived from the architecture of the new campus, the symbol can also be used as a window through which the students see their college life and their life in London.

Client: City of Westminster College
Designed at Atelier Works